Creative work is messy. It’s a process that often goes unseen. What’s more, to make creative work good, there is a give and take between people exchanging ideas, making iterations, and implementing feedback. There’s a lot of back and forth that goes on behind the scenes.
Collaborating effectively throughout this process is challenging, even for creative pros who’ve spent years cultivating relationships with clients. Going through the messy part––being vulnerable and sharing ideas, getting feedback, making decisions––with someone you don’t know well or who you’ve never worked with before is even harder. Current software tools haven’t kept up, leaving a lot of people whose work depends on navigating the creative process with external collaborators to figure it out on their own.
This is why we’re building something new––new features to support creators and their clients for the way we work now. Meet portals and reviews, available now in beta to everyone with a WeTransfer Pro account. Portals and reviews let you to keep track of multiple client projects and give your client a single destination to view and give feedback on rounds of creative work.
Our ethos at WeTransfer is to make things simple for creatives, and to apply this approach to solving increasingly complex problems brought on by changes in the world. This is one of the most important things we hear from our community. They want tools that don’t require a lot of setup. And they don’t want tools that require onboarding clients to a platform just to view, select, or provide feedback on a project.
With portals and reviews, we hope you’ll spend more time on creative problem-solving, and less time navigating clunky, fragmented processes. No more digging through emails and message threads for feedback. No more version control fiascos. No more wondering what the status is from the latest creative review. And this is just the beginning. We have many refinements in the works, including comments and approvals.
It’s been a journey to bring this beta to you. As an organization made for creatives by creatives, we’re excited to start this dialogue to understand how you'll use what we've built, what you need––and grow together.