WeTransfer is founded in Amsterdam in 2009 by Dutch entrepreneurs Bas Beerens and Nalden. The pair build a file-sharing tool to solve the problems they frequently face as designers and creatives—being unable to send large, design-heavy files over the internet.
WeTransfer is built on a foundation of design-driven businesses including Oy, Bas Beerens’ creative studio, and Present Plus, founded by Damian Bradfield and Nalden (subsequently acquired by WeTransfer.) As a result, from day one, the business prioritizes user experience, making its features beautiful, frictionless, and unobtrusive.
To help fund their endeavor Bas and Nalden pioneer a non-intrusive advertising model for the platform in the form of brand safe, full-screen wallpapers. From inception, 30% of all advertising inventory is donated to promote the work of other creatives and charitable causes.
Within three months of launch, WeTransfer is already being used in 187 countries around the world.
Damian Bradfield joins WeTransfer as Chief Strategic Officer, later becoming Chief Creative Officer.
Launch of WeTransfer Plus
WeTransfer Plus (rebranded to WeTransfer Pro in 2019) —a premium service for bigger files, extra storage, and personalization features—launches, giving users the ability to password-protect files.
WeTransfer reaches the milestone of two million daily transfers and turns profitable.
WeTransfer raises a Series A funding round with Highland Europe investing approximately US$25 million of secondary and primary capital. At this point, the company handles over a billion transfers annually, or 30 transfers per second.
WeTransfer acquires the digital design and innovation studio Present Plus, originally co-founded by Damian Bradfield and WeTransfer co-founder Nalden.
WeTransfer expands into the US, opening an office in Los Angeles and giving US students free access to WeTransfer Plus.
WeTransfer is named by Fast Company as one of the most innovative design companies in the world.
Bas Beerens steps back from day-to-day operations and becomes Executive Chairman with Gordon Willoughby joining WeTransfer to become the first external Chief Executive Officer leading the company on the next stage of its global growth.
New tools, growth of US presence
WeTransfer adds two new tools to its portfolio by acquiring the popular creative apps Paper® and Paste® from FiftyThree, expanding its presence in the United States to New York City.
WeTransfer relaunches its blog This Works as the bespoke editorial platform WePresent to tell unexpected stories about creativity.
WeTransfer raises a Series B funding round with HPE Growth leading EUR 35 million in an all-secondary round.
The company launches The Paper Store in its Paper app, rolls out video wallpapers for Pro users, and airs the first season of its Influence podcast.
B Corp certification
WeTransfer becomes a certified B Corporation, verifying its track record of success in meeting the highest standards in balancing profit and purpose across social and environmental performance, transparency, governance, and accountability.
Martha Lane Fox, co-founder of lastminute.com is appointed Chair of WeTransfer’s Supervisory Board.
The company announces two key additions to its executive leadership team with the appointment of Melissa Nussbaum as Chief Financial Officer and Alexandar Vassilev as Chief Product and Technology Officer.
WeTransfer’s user base grows to more than 80 million monthly active users and the company surpasses €100m in revenue in 2021. WeTransfer hires over 130 people, bringing the total number of employees close to 300.
WeTransfer further expands its Pro offering by increasing file size limit to 200 GB and launching team functionality. Pro subscribers also get access to a beta rollout of portals and reviews, a new set of capabilities designed to streamline the workflow process between creative professionals and their clients.
WeTransfer launches The Supporting Act Foundation, an independent charitable organization supporting emerging artists through grants and bursaries. The company also receives Climate Neutral Certification following a pledge to reduce emissions by 30% by 2025.
Launch of WeTransfer Premium
WeTransfer launches the WeTransfer Premium tier, which combines its most comprehensive offering across its tools and capabilities in an integrated ecosystem. Premium customers will benefit from unlimited portals and reviews, unlimited transfer size, and unlimited storage.
Winning an Academy Award®️
The Long Goodbye, a short film by Aneil Karia and Riz Ahmed commissioned by WePresent, the digital arts platform of WeTransfer, is awarded a 2022 Academy Award®️ for Best Live Action Short Film.
WeTransfer announces that Alexandar Vassilev, Chief Product and Technology Officer, is appointed as CEO. Melissa Nussbaum becomes Chief Operating Officer, alongside her existing role as CFO.
Growing leadership bench
Across the year, WeTransfer makes four significant c-suite appointments to prepare the company for the next phase of product-led growth. New leaders span Product, Technology, Marketing and Legal teams.
Reaching half a million paid subscribers
In January, the platform hit a milestone of reaching half a million people relying on WeTransfer paid subscription to share their ideas, work with peers and clients and collaborate on projects.