AMSTERDAM — March 18, 2021 — WeTransfer, the company with a set of tools for the creative process, today announced its first creative researcher-in-residence, Holley M. Kholi-Murchison. A social practice artist and MSc student in Royal Holloway, University of London’s new Global Futures: Culture and Creativity programme, Holley will work closely across the organization to research internal practices and products and their impact on the creativity of WeTransfer employees and customers.
Teaming up with the product, communications, and learning and development teams, Holley will focus on ethnographic research, strategic insights, and storytelling to elevate WeTransfer’s understanding of creative collaboration and unlocking creativity at an organizational level. By merging social science research methods with culture and creative practices, the year-long residency will help WeTransfer to better serve its community who overwhelmingly identify as creatives.
Holley has previously partnered with WeTransfer on a number of projects including the digital experience of her Tell Me About Yourself (TMAY) method, specially designed to help creatives accurately and artfully define themselves, while merging and amplifying the arcs of their personal and professional journeys.
“As a company that champions creativity in everything that we do, we’re thrilled to team up with Holley to deepen our understanding of how we can better infuse creativity into our learning practices, product development, and research that we deliver to our community,” said Annie Malarkey, Brand and Product Communications Lead at WeTransfer.
“After working on several projects together since 2018, I'm psyched to be expanding into this collaborative partnership with WeTransfer. When I pitched the idea for a residency, I knew they were exactly the kind of company who'd say ‘yes’ and commit to exploring new possibilities for equitably serving and celebrating global creative communities and teams. I’m looking forward to co-producing research, strategic solutions, and culturally resonant storytelling for reimagining learning and talent development and evolving their ecosystem of tools,” said Kholi-Murchison.
For the past three years, WeTransfer has explored the creative ideation process of its global community through the WeTransfer Ideas Report. This residency is a commitment to bring more thoughtful insights to creative professionals who are navigating new challenges to bring their ideas to life.
Read more about how the residency came to life on the WeTransfer blog.
Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into a collection of tools designed for and inspired by the creative process. Collect is the go-to app 4M people turn to for saving and sharing inspiration. Paste® is the collaborative presentation tool of choice for over 40,000 fast-moving teams. Paper® helps 30M minds sketch, paint, and draw on iOS. And of course, there’s the original file-sharing platform, where 70 million people send over 1.5 billion files every month. Around 75% of WeTransfer users identify as creatives, and it’s this global community the company exists to celebrate and inspire on WePresent, WeTransfer’s editorial platform.
Holley M. Kholi-Murchison is a social practice artist, creative researcher, and strategist. With a 15-year career in multimedia storytelling, experiential learning, and talent development, Holley’s body of work explores the convergence of communication, culture, and continuing education to create opportunities for historically marginalized voices and purpose-driven companies to thrive and fulfill their potential. Through her creative studio, Oratory Glory, Holley conceptualizes and produces content, experiences, and products that inspire and equip multihyphenate creators and teams to uncover and champion their unique stories, gifts, and ideas. She is also a partner at HOLI. Brands, a think tank co-creating solutions and research that catalyze self and communal actualization.