WeTransfer launches Season 2 of Influence, a podcast on the current state of the advertising industry
The advertising world just changed (again), and season two of WeTransfer’s advertising podcast, Influence, is here to help you keep up.
Season 1 took listeners on a journey through the history of advertising and the events that shaped the industry today. This season host Damian Bradfield, WeTransfer’s CCO, talks to visionaries like Cindy Gallop, Troy Carter, Rana El-Kaliouby and Matthew Freud about the people, the technology and the ideas that are catapulting the industry into the future – for better or worse. The majority of the episodes were recorded from lockdown, as a global pandemic upends lives and livelihoods of people everywhere, this has resulted in interesting perspectives on what a post-pandemic industry could look like from these leading minds.
“As an advertising platform, WeTransfer has always valued innovation and beautiful design, hosting full screen ‘wallpaper’ advertisements with an uncompromising focus on simplicity and user experience,” said Damian Bradfield, Chief Creative Officer at WeTransfer and Host of Influence. “We’ve always been intrigued by the craftsmanship and storytelling elements of advertising. This podcast gives us the opportunity to understand the complicated state of advertising today and looks ahead to the future, as it’s happening.”
Damian Bradfield kicks off Season 2 with straight-talking, advertising powerhouse, Cindy Gallop. From transforming the US market with her campaign for Axe to being the only speaker to say “cum on my face” on the TED stage, Cindy knows a thing or two about disrupting the system. She talks about her guaranteed formula for creative success (we’ll give you a hint, it’s all about trust), why women should ask for much more money and the reality of running a sex tech startup.
To listen to the trailer, Episode 1 and more context from Damian Bradfield, take a look at this blog post. https://ideas.bywetransfer.com/influence-podcast-season-two