An intimate and candid look at the training and preparation that culminated in the artist’s latest single and video, ‘Cellophane,’ available exclusively on WeTransfer’s editorial platform, WePresent.
jpg
LOS ANGELES—JUNE 4, 2019—FKA twigs today announces the debut of Practice, a short film that celebrates the physical training and creative process that culminated in her latest video, ‘Cellophane.’ Practice launches today exclusively on WeTransfer’s editorial platform, WePresent, and delves deep into the making of FKA twigs’ most vulnerable song and ambitious music video to-date.
‘Cellophane’ is FKA twigs’ first new solo music in over three years. The emotional, connective song comes to life through a powerful Andrew Thomas Huang-directed video, featuring an intricate pole performance that strikes a dramatic contrast to the vulnerability of the lyrics.
With Practice, directed by AnAkA, FKA twigs give a rare, intimate look at the artist’s training process. Referencing FKA twigs’ conceptualization of the video over a year previously, candid footage reveals the long and highly demanding process of training, both physically and psychologically, to perfect the art of pole-performance; and, ultimately, bring her creative vision to life.
“There was a lot of hard work that went into making the video happen — on a creative level, on a business level, on a physical level. It's all very well me going and doing a three-minute routine, that's easy. But the difficult thing is knowing that you have the stamina and the strength to do be able to do that three-minute routine for eight hours, and that's something different.” – FKA twigs
Practice is the second collaboration between FKA twigs and WeTransfer, following the Baltimore Dance Project, a documentary chronicling the artist as she celebrates artistic expression alongside over 400 dancers from Baltimore’s dance community and beyond.
“WeTransfer is a team of creative thinkers who truly cherish the messy nature of the creative process and appreciate what it means to be an artist,” Damian Bradfield, CMO of WeTransfer, said. “We build tools that facilitate the urge to create. Our platform, WePresent, allows for a deeper exploration of the creative process and its many layers. Practice is an opportunity to again show this intense exploration of creativity and the commitment it takes to do and become something special.”
WePresent, the arts platform of WeTransfer, and Russell Tovey, the British actor, art collector, and co-host of the podcast TalkArt, release the documentary ‘Life is Excellent’ available to stream ...
Canadian chef, restaurateur, executive producer Matty Matheson, famous for his role in the Golden Globe and EMMY-nominated series ‘The Bear’ has collaborated with WeTransfer to release an exclusive...
Barbican launches Julianknxx: Chorus in Rememory of Flight, co-commissioned with WePresent in partnership with Calouste Gulbenkian Foundation. This ambitious new commission is the first institution...
