WePresent supports the UN and Talenthouse to give visibility to artists during COVID-19
This initiative aims to unite the world with uplifting messages of solidarity around COVID-19, using WeTransfer's global platform to support the work of creatives by giving visibility to artists promoting the UN messages.
We are excited to announce our support of the UN and Talenthouse which solidifies our commitment to using our global platform to support the work of creatives and share positive messages through creativity.
Since the Covid-19 outbreak began, different types of creatives and freelancers were affected by it. With most of the cultural organizations closed and creative agencies having to cut media spend, the impact on the creative community has been substantial. From the start, WeTransfer has proudly supported creative communities, donating 30% of our advertising space to causes we care about. We have continued to show our support through the pandemic by donating an additional 500 million ad impressions on our highly-trafficked homepage wallpaper to showcase the work of artists and organizations that support them.
“WeTransfer was built around the mission of supporting the creative community. Our view was, is, and always will be: people first, creativity second, technology third.” says Damian Bradfield Chief Creative Officer at WeTransfer. “Our business decisions are based on adding value to the people we serve, our users, community and the people around us. We believe that now more than ever, we can amplify the voice of the creative community, highlight the importance of creatives around the world and the need to tell their stories.”
Today, we are announcing our initiative with the United Nations and Talenthouse to continue on our mission of using creativity for good and spreading positive messages associated with combating the spread of Covid-19. WeTransfer will provide advertisement space on our homepage and on the 20th of May, WePresent, the editorial platform of WeTransfer, will dedicate space for an article that shares the personal stories of 17 of the emerging young artists that participated in the UN Open Brief.
The United Nations invited creators to respond to their open brief for compelling creative works that convey the right public health messages, in addition to uplifting content to unite the world. The artwork raises awareness about personal hygiene, physical distancing, knowing the symptoms, spreading kindness, myth-busting and solidarity. The brief was hosted on Talenthouse’s website, part of TLNT and gathered 17,000 creative submissions over two weeks from 143 countries.
From the artwork gathered in the UN’s top 1000 artworks, our WePresent team selected a number of artists to create more awareness about their personal stories, while spreading the positive message of the UN Covid-19 Campaign. Studio Plankton, Pedro Ninja, Holly Wells, Binderiya Sanduijav, Andi Yanto and Catherine Cordasco are among the artists highlighted by WeTransfer to help stop the spread of COVID-19, and spread a positive message instead.
“It is time to unite our voices as a community and highlight the role of creatives. They need our support now more than ever.” says Holly Fraser, Editor-in-chief. "Being an amplifier of positive messages and personal stories is key to giving us hope during this difficult time. We need to keep raising awareness about topics that matter, telling unexpected stories about creativity and championing diverse perspectives.”
Dawda Jobarteh, Global Head of UN SDG Strategy Hub states, “We have been overwhelmed by the tremendous response from creators around the globe who have leaned in to help humanity in the face of this unprecedented crisis. This pandemic demands collective action and global collaboration. The creative community has delivered powerful messages that transcend borders, languages, cultures and mediums, to help reach everyone in this fight against Covid-19. That fight begins with personal behavior change and clear understanding of the facts, so communications couldn't be more important. Now, the challenge is to get these inspiring works seen and heard by people all over the world, especially where the need is greatest.”
Related articles
Olafur Eliasson and CIRCA debut original digital art exclusively on WeTransferThe digital commission is live now until the end of 2024 on WeTransfer platform, accompanying physical works on iconic advertising billboards at London’s Piccadilly Lights, K-Pop Square in Seoul, Kurfürstendamm in Berlin, and New York's Times Square
WeTransfer’s Supporting Act Foundation unveils champions of change for 2024WeTransfer’s Supporting Act Foundation proudly announces its latest donation of €800,000 to 32 emerging artists and community-focused initiatives selected by its independent jury.
Bending Spoons acquires WeTransferWeTransfer joins the Bending Spoons portfolio of digital businesses
Behind the scenes with WeTransfer and Tribeca FestivalWhy we partnered with the iconic film festival for our latest short film launch
WeTransfer launches partner benefits to help subscribers access more creative tools and resourcesThe new program launches with nine exclusive offers from leading creative platforms including MUBI, Adobe, SoundCloud and Skillshare among others
WeTransfer Announces New Animated Short Film The Brown DogThe Steve Buscemi-produced animated short, co-directed by Nadia Hallgren and Jamie-James Medina and starring the late Michael K. Williams, will premiere at the 2024 Tribeca Film Festival
WeTransfer’s Supporting Act Foundation announces its 2024 Open Call for grantsExpanding its mission to create opportunities for underrepresented voices in the arts, The Supporting Act Foundation is doubling its funding for artist-led non-profits.
WeTransfer unveils payments to help creatives earn moneyIntegrated payments to roll out globally in 190 countries, following a successful test in North America and Canada
WeTransfer launches Networked Worlds memoFinal memo in Networked Culture trilogy explores ‘worlding’ as a creative strategy in the 21st century
WePresent and Seb Emina present Wild Memory RadioThe audiovisual experience captures memories of creative enlightenment, recorded by artists including Laurie Anderson, Rick Owens and Gilbert & George
WeTransfer and Arroz & Fun present The Day I Met BjörkAn exhibition and exclusive zine of photographs by Spike Jonze, curated by Humberto Leon
WeTransfer names Dara Nasr to scale and lead global advertising businessWeTransfer, the most creative platform for sharing ideas, announces the appointment of Dara Nasr to lead advertising strategy across established hubs in Europe and North America, as well as emerging markets.
€400k for underfunded artists and organisations with a social visionWeTransfer's Supporting Act Foundation continues 'no strings attached' vision for arts funding with second funding round
WePresent announces ‘We Move in Circles’ exhibition with guest curator Russell Tovey remembering artists lost to AIDSThe new exhibition includes: - ‘Life is Excellent’, a new documentary presented by Russell Tovey and WePresent, honoring the legacy of artist David Robilliard - A rare showcase of HIV/AIDS activism through vintage T-Shirts from the era
WeTransfer and Matty Matheson partner for ‘Cookin’ Somethin’ for College’A first-of-its-kind free digital cookbook
WePresent launches Drop SchoolA fly-on-the-wall documentary series exploring hype culture through a young designer’s ‘drop’
Letter from CEO of WeTransferToday, our CEO shared changes to WeTransfer business and outlined the implications for employees. Below is an overview of these changes.
WeTransfer launches Networked Reality memoThe new memo shares insights from creators about making money online while staying true to their creativity
WeTransfer and Barbican launch Julianknxx 'Chorus in Rememory of Flight'The exhibition has been co-commissioned by the Barbican and WePresent by WeTransfer in partnership with Calouste Gulbenkian Foundation, with support from 180 Studios and De Singel.
WeTransfer celebrates creativity by releasing limited edition artwork with French illustrator Malika FavreThe original artwork is a first peek at a capsule collection developed with furniture designer Alice Roux, featuring drawings of geometric birds;
WeTransfer’s Supporting Act Foundation promises strings-free funding to emerging artists and community-driven initiativesCreative Bursaries are granted to undergraduate students (18+), offering 10 bursaries of €10,000, paid as monthly instalments of €1,000 (December 2023– September 2024).
WeTransfer: What we've been up to in '22We started this year by launching WeTransfer Premium to simplify the creative process
JUNGLE and WeTransfer drop first-of-its-kind interactive music video for new single ‘Back on 74’As part of the video experience, fans have a chance to win one of the 100 plus tickets to JUNGLE’s upcoming tour. The tickets are hidden in the JUNGLE artworks featured in the music video and are downloadable for free.
Outernet London unveils public digital arts collaboration with WeTransferOuternet London, the major new immersive media and culture district launching this summer today announces a creative partnership with WeTransfer.
WeTransfer launches BLUE NOW in collaboration with Russell ToveyCommissioned by in-house arts platform WePresent, the hybrid digital and physical experience pays tribute to 'Blue' by Derek Jarman 30 years after its completion
WeTransfer launches innovative new brand campaign ft. Jungle‘Think It. Make It. Move It.’ explores turning ideas from concept to reality via first-of-its-kind partnership
WeTransfer announces guest curatorship with Russell ToveyTovey collaborates with WePresent, the arts platform of WeTransfer, on a series of commissions that spotlight the works of LGBTQIA+ artists, including the Oscar-winning platform’s first feature-length documentary
WeTransfer’s Supporting Act Foundation announces recipients of its inaugural grantsGrants and bursaries worth a total of €600,000 are being donated by The Supporting Act Foundation to 26 emerging artists, artist-led initiatives, and grassroots arts organizations
WeTransfer bolsters product innovation and tech infrastructure with a dual senior leadership appointmentDamon Dean hired as Chief Product Officer, formerly of DocuSign; ex-Microsoft Dan Conti promoted to Chief Technology Officer – both based in the US
There's nothing comic about Comic Sans: WeTransfer to support a new campaign for Dyslexia Awareness MonthIn light of Dyslexia Awareness Month, Dyslexia Scotland together with Innocean Berlin and WeTransfer are launching an international campaign speaking exclusively to the design world.