WeTransfer collaborates with Zach Lieberman to create Color Push, an immersive online experience
Color Push offers WeTransfer users a creative escape whilst waiting for their files to transfer.
WeTransfer collaborates with generative artist, Zach Lieberman to create an immersive online experience called Color Push for WeTransfer users. The experience will run for a month on wetransfer.com. The 90-second experience allows users to immerse themselves in an online creative portal where they can create generative art through the movement of their cursor, or if the camera is enabled, their hands and head.
The collaboration stemmed from an initiative started by WeTransfer’s inhouse Creative Studio to foster innovation and creativity in its workplace. It provided WeTransfer’s design team with the opportunity to partner with an established artist who has helped to push the boundaries of WeTransfer’s advertising platform. The result is an immersive experience for WeTransfer users to utilize the time it takes for their files to upload or download to create on a blank, digital canvas instead.
The experience has been coded to enable a wash of color to emerge in different brush strokes, densities and speeds across a white screen. The art is downloadable and is encouraged to be shared across social media platforms using the hashtag #colorpush.
WeTransfer services the creative industry with its set of creative tools including editorial platform WePresent, mobile app Collect by WeTransfer, quick slide-making tool Paste®, immersive sketching tool Paper® and the original file transferring service. The iconic WeTransfer homepage has long been a top choice for advertisers who like to push the boundaries of digital marketing and tap into WeTransfer’s creative user base, with over 50 million users per month, 70% of which identify as working in the creative industry.
About Zach Lieberman
Zach Lieberman is an artist and educator based in New York City. He creates artwork with code, and focuses on building experimental drawing and animation tools. Zach makes interactive environments that invite participants to become performers, his main focus is how computation can be used as medium for poetry.
Production team
Design: Pauline Klieber
Development: Jetske van der Wouden
Design & development: Mikey Casalaina
Production: Joe Mier
Marketing & PR: April Edgar
With additional contributions from Angelo Vreeswijk, Sebastiaan Laurentius, Ben Blench, Terri Chen, Karen van de Kraats, Thomas Schrijer, Floris van Driel, Beau Bertens, Devin Beliveau, Joel van Dorp, Stefan Mikolajczyk, Ilja Popovs, Boris Emorine, Jenne Meerman, and Laszlito Kovacs
Related articles
Olafur Eliasson and CIRCA debut original digital art exclusively on WeTransferThe digital commission is live now until the end of 2024 on WeTransfer platform, accompanying physical works on iconic advertising billboards at London’s Piccadilly Lights, K-Pop Square in Seoul, Kurfürstendamm in Berlin, and New York's Times Square
WeTransfer’s Supporting Act Foundation unveils champions of change for 2024WeTransfer’s Supporting Act Foundation proudly announces its latest donation of €800,000 to 32 emerging artists and community-focused initiatives selected by its independent jury.
Bending Spoons acquires WeTransferWeTransfer joins the Bending Spoons portfolio of digital businesses
WeTransfer partners with Olafur Eliasson to celebrate increasing B Corp scoreWeTransfer’s latest B Corp score improved by 26% since 2020, with notable strides in reducing server emissions, enhancing security and giving more than €1 million to underrepresented artists
Behind the scenes with WeTransfer and Tribeca FestivalWhy we partnered with the iconic film festival for our latest short film launch
WeTransfer launches partner benefits to help subscribers access more creative tools and resourcesThe new program launches with nine exclusive offers from leading creative platforms including MUBI, Adobe, SoundCloud and Skillshare among others
WeTransfer Announces New Animated Short Film The Brown DogThe Steve Buscemi-produced animated short, co-directed by Nadia Hallgren and Jamie-James Medina and starring the late Michael K. Williams, will premiere at the 2024 Tribeca Film Festival
WeTransfer’s Supporting Act Foundation announces its 2024 Open Call for grantsExpanding its mission to create opportunities for underrepresented voices in the arts, The Supporting Act Foundation is doubling its funding for artist-led non-profits.
WeTransfer unveils payments to help creatives earn moneyIntegrated payments to roll out globally in 190 countries, following a successful test in North America and Canada
WeTransfer launches Networked Worlds memoFinal memo in Networked Culture trilogy explores ‘worlding’ as a creative strategy in the 21st century
WePresent and Seb Emina present Wild Memory RadioThe audiovisual experience captures memories of creative enlightenment, recorded by artists including Laurie Anderson, Rick Owens and Gilbert & George
WeTransfer and Arroz & Fun present The Day I Met BjörkAn exhibition and exclusive zine of photographs by Spike Jonze, curated by Humberto Leon
WeTransfer names Dara Nasr to scale and lead global advertising businessWeTransfer, the most creative platform for sharing ideas, announces the appointment of Dara Nasr to lead advertising strategy across established hubs in Europe and North America, as well as emerging markets.
€400k for underfunded artists and organisations with a social visionWeTransfer's Supporting Act Foundation continues 'no strings attached' vision for arts funding with second funding round
WePresent announces ‘We Move in Circles’ exhibition with guest curator Russell Tovey remembering artists lost to AIDSThe new exhibition includes: - ‘Life is Excellent’, a new documentary presented by Russell Tovey and WePresent, honoring the legacy of artist David Robilliard - A rare showcase of HIV/AIDS activism through vintage T-Shirts from the era
WeTransfer and Matty Matheson partner for ‘Cookin’ Somethin’ for College’A first-of-its-kind free digital cookbook
WePresent launches Drop SchoolA fly-on-the-wall documentary series exploring hype culture through a young designer’s ‘drop’
Letter from CEO of WeTransferToday, our CEO shared changes to WeTransfer business and outlined the implications for employees. Below is an overview of these changes.
WeTransfer launches Networked Reality memoThe new memo shares insights from creators about making money online while staying true to their creativity
WeTransfer and Barbican launch Julianknxx 'Chorus in Rememory of Flight'The exhibition has been co-commissioned by the Barbican and WePresent by WeTransfer in partnership with Calouste Gulbenkian Foundation, with support from 180 Studios and De Singel.
WeTransfer celebrates creativity by releasing limited edition artwork with French illustrator Malika FavreThe original artwork is a first peek at a capsule collection developed with furniture designer Alice Roux, featuring drawings of geometric birds;
WeTransfer’s Supporting Act Foundation promises strings-free funding to emerging artists and community-driven initiativesCreative Bursaries are granted to undergraduate students (18+), offering 10 bursaries of €10,000, paid as monthly instalments of €1,000 (December 2023– September 2024).
WeTransfer celebrates three years as a BCorp with free to download 'Works of Heart' coloring bookWeTransfer, a leading provider of creative productivity tools, marks its three year anniversary as a certified B Corporation with the launch of a coloring book.
WeTransfer: What we've been up to in '22We started this year by launching WeTransfer Premium to simplify the creative process
JUNGLE and WeTransfer drop first-of-its-kind interactive music video for new single ‘Back on 74’As part of the video experience, fans have a chance to win one of the 100 plus tickets to JUNGLE’s upcoming tour. The tickets are hidden in the JUNGLE artworks featured in the music video and are downloadable for free.
Outernet London unveils public digital arts collaboration with WeTransferOuternet London, the major new immersive media and culture district launching this summer today announces a creative partnership with WeTransfer.
WeTransfer launches BLUE NOW in collaboration with Russell ToveyCommissioned by in-house arts platform WePresent, the hybrid digital and physical experience pays tribute to 'Blue' by Derek Jarman 30 years after its completion
WeTransfer launches innovative new brand campaign ft. Jungle‘Think It. Make It. Move It.’ explores turning ideas from concept to reality via first-of-its-kind partnership
WeTransfer announces guest curatorship with Russell ToveyTovey collaborates with WePresent, the arts platform of WeTransfer, on a series of commissions that spotlight the works of LGBTQIA+ artists, including the Oscar-winning platform’s first feature-length documentary
WeTransfer’s Supporting Act Foundation announces recipients of its inaugural grantsGrants and bursaries worth a total of €600,000 are being donated by The Supporting Act Foundation to 26 emerging artists, artist-led initiatives, and grassroots arts organizations