WeTransfer Acquires Digital Design Agency Present Plus
The innovative file-transfer company furthers its commitment to design-driven products and technology
WeTransfer today announced that it has acquired digital design and innovation studio Present Plus.With more than half of its global users working in the creative industries, design has always been central to WeTransfer’s mission and culture. In acquiring Present Plus, the company is doubling down on this commitment.“The Present Plus team has worked on a number of design projects for WeTransfer, such as our iOS app and The Creative Class,” said Bas Beerens, founder and chairman of WeTransfer. “We share a similar passion for design, software, culture, and storytelling, and we are excited to bring them in house.”
Established in 2010 by Damian Bradfield and WeTransfer co-founder Nalden, Present Plus focused on making tech simple and useful, and creating content worth sharing. Its award-winning work attracted clients like adidas, MR PORTER, British Airways, Sonos and Christie’s.Present Plus also developed its own digital products, such as illustration service Kuvva, calendar app Who’s In and the video portrait series, One Minute Wonder.The Present Plus team will join WeTransfer’s offices in Amsterdam, leading a series of design-driven product launches for the company, including a revamped user interface for WeTransfer.com and a desktop app for OS X. “WeTransfer is full of talent, the company is booming and the opportunity is enormous,” said Damian Bradfield, CEO of Present Plus. “It’s great to be able to play a big part in WeTransfer’s growth moving forward with a particular focus on expanding in the US."As Chief Innovation Officer, Nalden will lead the design team within WeTransfer and Damian Bradfield will become Chief Marketing Officer.Present Plus London will continue to produce film for existing and new clients as an independent film & production studio. WeTransfer - the simple file-transfer servicewetransfer.comPresent Plus - innovation studio specializing in designpresentplus.comDamian Bradfield ♥ Simplicityvimeo.com
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