Get the report
Download the report

Creative autonomy equals joy

Creators are paving the path for a new way of working—and they’re putting their own happiness first.

Scroll down to read more Insight five is about Autonomy /

Scroll down to read more Insight five is about Autonomy /

Scroll down to read more Insight five is about Autonomy /

Scroll down to read more Insight five is about Autonomy /

Is the next generation of content creators rewriting the rules of the creative industry?

  • 62%

    For 62% of creators, it’s much more desirable to work directly with brands vs through an agency.

  • 38%

    From the creator pool, only 38% think that agencies are necessary for them to succeed.

Despite Web3 being endorsed as the path to autonomy, 79% told us that they don’t really know what NFTs, Web3, and other recent technology actually are.

Something to consider

Source: WeTransfer Ideas Report Minting is like coining, but for Web3.
Portrait of Marty Bell
Words of wisdom

I’m teaching myself everything I can about the crossovers between the creator and crypto economies. A wave of new ways to fund creative endeavors is on the horizon.

Dive into another insight

To find out how content creators are striking a balance between finances and fulfilment, read the report.

Get the full report →