We set out to profile the cities that haven’t constructed such a glowing creative reputation quite yet—the emerging places that might challenge our existing perspectives on what makes a city creative.
Our team developed our inaugural index through a multi-phase approach to research. To stay true to WeTransfer's vibrant creative community, we first leveraged anonymous product usage data to see where pockets of creative output are spiking across the United States. We then scored cities by creative growth and ranked top cities through an extensive qualitative factor analysis. How do these cities unexpectedly influence their citizens’ creativity? How might these cities challenge us to consider our own cities in a new way? Which cities might cause us to consider a fresh start, due to an unconventional approach to creativity?
Introducing the WeTransfer Emerging Creative Hubs Index.