AMSTERDAM — 28 July, 2023 — WeTransfer and JUNGLE release a first-of-its-kind immersive interactive music video for ‘Back on 74’, the latest single from the British producer duo’s forthcoming album ‘Volcano’ (11th August).
While ‘Back on 74’ continues JUNGLE’s unique visual aesthetic with its intricately crafted choreography, audacious one-take photography and joyous merger between music and movement — it’s a film experience that breaks new ground within the music video world.
This revolutionary music video works like an interactive art gallery, with viewers able to download works of art as they watch. When the viewer claims an artwork they like, it is pulled from the canvas in real time, revealing a blank canvas in its place. Every viewing of the video populates with six different art pieces, pulled from a bank of 10,000 unique works created by JUNGLE’s J. Lloyd. This ‘roulette’ creates a different viewing experience for each person, one that constantly adapts according to viewer interaction.
As part of the downloads, fans have a chance to win one of the 100 plus tickets to a JUNGLE concert from their 2023 headline US and European tour this fall, for free.
JUNGLE says, “We are delighted to announce the release of the one-of-a-kind music video experience for our new single 'Back On 74'', part of our ongoing partnership with our friends at WeTransfer. The technology underpinning the video has allowed us to engage and interact with our fanbase on a new level, as well as broadening the creative parameters that we are able to work within.”
The original music video, directed by J Lloyd & Charlie Di Placido of Contentus Maximus, was integrated by WeTransfer’s in-house Creative Studio in collaboration with Emmy Award-winning Nexus Studios into this interactive experience. Using proprietary technology and design, this fan-focused innovation marks the first time a music video allows in-frame downloads where fans can seamlessly add artwork from the video directly to a WeTransfer interface.
The video for ‘Back on 74’ marks the final drop from the JUNGLE and WeTransfer collaboration ahead of the release of ‘Volcano’ on 11th August, during which fans have been able to download exclusive content from WeTransfer for free. These have previously included album artwork, music stems, and a zine with behind-the-scenes material, designed to enable JUNGLE to connect with their fans directly.
These ‘drops’ were inspired by the organic creator activity WeTransfer has seen for the past decade, particularly from musical artists ranging from Prince to SAULT, who have used WeTransfer as a trusted distribution platform to share music and other related content with their community. Through its commissioning arm WePresent, the platform has developed long-standing relationships with creators, establishing itself as a creative partner to some of the world’s most talented artists across music, film photography and more.
Angelique Temple, Chief Marketing Officer, WeTransfer says, “This year, WeTransfer came on as producers for the music videos from JUNGLE’s ‘Volcano’ album, dropping exclusive content to their fans for free. Being a creative partner of this scale and helping to bring a music album to life is a testament to the trust we’ve built with creators in the last decade. With this partnership, we’re showing the potential of our platform to enable closer connections between creators and their audiences and offer a playful canvas for how they share their work with the world.”
This collaboration is the first of many future ‘Drops’ where WeTransfer celebrates its long standing relationship with the creators who continue to fuel the platform’s ecosystem, by partnering with them to develop bespoke experiences where artists can share exclusive content with their fans.
For two weeks only, the interactive video experience is available exclusively to watch on junglejunglejungle.wetransfer.com and is exhibited on WeTransfer’s global landing page, used by over 80 million monthly active users in 190 countries around the world.
Notes to Editors
The interactive music video with downloadable artwork and limited tickets is live exclusively on junglejunglejungle.wetransfer.com for two weeks from 5pm BST/ 12pm ET Friday 28 July until 5pm BST/ 12pm ET on 11 August, when the non-interactive music video will appear on JUNGLE’s YouTube
Only one artwork is downloadable per viewing session
Tickets are available for shows in US, Canada, France and Germany
‘Back on 74’ was filmed at the iconic venue Alexandra Palace in London, directed by JUNGLE’s J Lloyd and Charlie Di Placido, and produced by WeTransfer
Credit list (JUNGLE, WeTransfer, Nexus Studios) here
JUNGLE’s album ‘Volcano’ will be released on August 11th and be accompanied by a full-length film, ‘VOLCANO, The Motion Picture’ which will premiere exclusively on the JUNGLE fanclub from August 11th
‘Volcano’ can be pre-ordered in a variety physical album formats, bundles and merch designs available here
This fall, JUNGLE will perform to a total of more than 190,000 people across their 2023 tour, which starts with a landmark London festival headline set at All Points East on August 26th
They will then take their euphoric, full-live band show across America and Europe on a tour which includes numerous arena dates. For more information on tour dates and tickets, click here
JUNGLE are lifelong friends from Shepherd’s Bush, London. Their self-titled breakthrough debut album became an instant classic, leading to a Mercury Prize nomination, which they followed with the album ‘For Ever’ before amplifying their success with ‘Loving In Stereo’—all contributing to a total of over a billion streams to date. Their extended live band has made them firm festival favourites, with the recently announced headline slot at the popular All Points East festival in London adding to accolades which include headlining Wilderness and South Facing, as well as drawing huge crowds as far afield as Coachella and Lollapalooza Brazil, while headline shows have included the iconic Alexandra Palace and a sold out 4 night residency at the O2 Academy Brixton. Their visionary stylised and choreographed videos are also a major aspect of JUNGLE’s artistic identity, most notably with the ambitious visual narrative that spanned every track on ‘Loving In Stereo’.
WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 80 million monthly active users in 190 countries. As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes. Last year, WeTransfer also launched its Supporting Act Foundation to support emerging creative talent through arts education, grants, and an annual prize.
About Nexus Studios
Nexus Studios is a global creative studio fostering world-class talent to produce high-quality long-form and short-form films, music videos, title identities and immersive experiences. With studios in London, LA and Sydney, they craft visually distinct narrative-led stories. Their prolific output includes collaborations with the likes of Billie Eilish, J-Balvin, Coldplay, U2 and Childish Gambino. Most recently Nexus Studios made waves with their series of multi-platform launches for Gorillaz, including the ground-breaking AR concert 'Gorillaz Presents' and their work with Oscar-winning composer Gustavo Santaolalla on the original score of their Netflix anthology ‘The House’, which won a Primetime Emmy Award. Other accolades include a BAFTA win, an Oscar and an Emmy nomination, they hold two Grammy nominations for the concert feature ‘Billie Eilish: Happier Than Ever’ and the music video ‘Take Me Out’ for Franz Ferdinand.