WeTransfer records a preview count on every transfer the moment it's sent. When you need to know which buyers, vendors, or store managers actually looked at your materials, enabling access control gives you a timestamped log tied to each recipient.
Keep count of who views your transfer
Retail moves fast, and knowing whether a buyer has glanced at your lookbook or a supplier has opened your product spec sheet is often more useful than a follow-up call. WeTransfer automatically tracks how many times any transfer has been previewed, and that count is visible in your account from the start, no configuration required. For more precise visibility, switching a transfer to tracked or restricted access mode generates a per-recipient record showing who opened your files and when. You can also enable download tracking independently if you want to distinguish between someone who browsed a product catalog and someone who actually saved it. All of this sits inside your transfer list, so acting on the information takes seconds.
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All your questions answered.
Every transfer you send through WeTransfer includes an automatic preview count, visible in your account as soon as the link is opened. To go further, you can enable access control on a transfer, which switches the summary count into a detailed log showing each recipient's name and the exact time they previewed your files. This is particularly useful when you are coordinating seasonal launches across multiple buyers or store locations and need to know who is engaged before you follow up.
A preview is recorded when a recipient opens your transfer and views the files in the browser, without necessarily saving anything. A download is recorded only when someone actually saves the files to their device, and this tracking is a separate setting you enable explicitly. For retail workflows, this distinction matters: a buyer may have reviewed your campaign imagery and decided not to download until they have approval, and preview tracking captures that intent even before any files are saved.
No. Anyone with the transfer link can open and preview your files in the browser without creating a WeTransfer account. This keeps things frictionless for buyers, wholesale clients, and retail partners who just need to see what you have sent them. If you want to restrict access to specific people, you can enable restricted mode so only email addresses you approve can view the transfer.
View activity does not trigger an email notification by default. Instead, your preview count updates in your transfer list, and if you have access control enabled, the per-recipient log updates in real time so you can check it when it suits you. If you also enable download tracking, you will receive a notification when a recipient downloads the files. This keeps your inbox manageable during a busy product launch or trade-show follow-up cycle.
Recipients can preview images, PDFs, videos, and audio files directly in the browser before downloading anything. For retail, this covers product photography, spec sheets, brand guidelines, promotional videos, and lookbooks without your buyers or partners needing to install anything. Previewing at a slightly lower resolution means recipients can decide which specific files they want to save, rather than pulling down an entire collection.