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Know who's engaging with your campaign assets

WeTransfer shows a running preview count on every transfer you send, the moment it goes out. Turn on access control and that count becomes a named log, showing exactly who opened your materials and when, no chasing clients or guessing at open rates.

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For advertising and marketing professionals, knowing whether a client has actually looked at your creative brief, proposal, or campaign deck changes how you follow up. WeTransfer records preview activity on every transfer automatically, giving you a live engagement signal without any setup. When you need more granularity, switching to tracked or restricted access mode produces a per-recipient log: names, timestamps, and a clear picture of who reviewed what. You can layer on download tracking separately to see who saved a copy of your assets. Recipients can preview videos, PDFs, images, and audio files directly in the browser, so you get meaningful engagement data even when no one downloads a thing.

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FAQs

All your questions answered.


Every transfer in your WeTransfer account shows a preview count by default, so you always have a basic read on engagement. To see per-recipient detail, enable tracked or restricted access mode on the transfer; this gives you a named log of who previewed your files and at what time, useful for following up on pitches and creative reviews with confidence.


WeTransfer does not send push or email notifications when a transfer is previewed, but you can check the view log in your transfer list at any time. For advertising teams tracking whether clients have reviewed a proposal or mood board, the per-recipient log in tracked mode gives you the same useful signal without cluttering inboxes.


Recipients can preview a wide range of formats directly in the browser, including MP4 and MOV video files, JPEGs, PNGs, TIFFs, HEICs, PSDs, and RAW images, as well as PDFs, MP3s, WAVs, and common Office formats. For advertising deliverables like storyboards, presentation decks, or video edits, this means clients can engage with your work before committing to a download, and every preview is reflected in your view data.


Yes, they are separate. Preview tracking is always on and counts how many times a transfer was opened in the browser; download tracking must be enabled by you and records who actually saved the files and when. For marketing professionals sharing client-facing deliverables, using both gives you a fuller picture: you can see whether low download numbers reflect disinterest or just a preference for previewing in-browser.


Yes. You can restrict access to a transfer so that only specific email addresses can open it, which is handy for pre-launch campaign materials or confidential pitch work. Files are encrypted in transit and at rest, stored in EU data centers, and WeTransfer is GDPR-compliant, so sensitive marketing content stays protected. On Ultimate and above, malware scanning adds an extra layer of security for every transfer you send.


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