Retail moves fast, and the way your video assets arrive should reflect the same care that went into making them. WeTransfer Ultimate lets you give each video transfer its own custom background and a written description, so campaign footage, product launches, and seasonal content reach buyers, agencies, and partners as a polished package, not a plain download link.
Your transfers, personalized
Retail teams share video constantly: shoot footage, ad cuts, lookbook content, in-store display reels, and social assets all need to reach the right people looking exactly right. Per-transfer customization on WeTransfer Ultimate lets you dress each delivery in a distinct background image and a description written for that specific recipient or campaign, turning an ordinary handoff into something that feels on-brand from the first click. Every video file travels without re-encoding or resolution loss, so 4K campaign masters and color-graded cuts arrive frame-perfect, ready to use. Recipients can preview video directly in the browser before deciding what to download, and they never need to create an account to access their files. When a transfer carries unreleased seasonal content or confidential campaign material, you can lock it behind a password, restrict access to specific email addresses, or combine both.
Our features are designed to minimize how much of your data we — or anyone else — can access, so you can keep what's yours, yours.
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Give people simple tools, and they'll do extraordinary things. Ultra-fast file transfers, built-in customization, easier team collaboration. That's the magic of WeTransfer.

Move your ideas forward
Share content with a unique link, give anyone a free pass to send you 200 GB files, and stay in control of transfers — even after you hit send.

Collaboration tools for teams of all sizes
With tools designed to enhance collaboration, get everyone in your team talking and moving as one, without disrupting their workflow.

Share with confidence and security
From password protection to file encryption, WeTransfer has all the built-in security features you need to safeguard your work.
All your questions answered.
Yes, the customization is per-transfer, not account-wide. On WeTransfer Ultimate, when you upload a video transfer you can set a unique background image or color and write a description specifically for that delivery, so a spring campaign cut gets different packaging than a store-launch reel. Each transfer has its own branded download page, and you can tailor the look and copy to match the campaign, client, or recipient every single time.
No. WeTransfer sends files in their original format with no compression, re-encoding, or resolution loss. A 4K campaign master or a color-graded ad cut arrives exactly as it left your editing suite, with no quality changes introduced in transit. What your production team finishes is what your buyer, agency, or retail partner downloads.
Yes. Recipients can watch MP4 and MOV files up to 300 MB directly in the browser on the transfer page, without downloading anything first. This lets buyers or agency partners check cuts, approve selects, and decide which versions they actually need before committing to a download. They can also leave comments on individual files and mark favorites, all without creating a WeTransfer account.
You have two options, and you can use them together. Adding a password means only recipients who know it can access the transfer. Enabling restricted access ties the download to a specific list of email addresses, so anyone who opens the link must verify they are on that list before the files are available. For pre-launch product videos or embargoed seasonal content, combining both adds a solid layer of control without adding friction for the people you actually want to receive the files.
Yes. WeTransfer includes download tracking on all plans. For email transfers, you can see a checkmark against each recipient's address once they download, with the exact date and time. On WeTransfer Ultimate, enabling tracked downloads gives you a detailed activity log showing who accessed the transfer and when, which is useful for confirming receipt of time-sensitive campaign materials before a launch window closes.