Retail moves fast, and the assets you share with buyers, agencies, and partners should look as intentional as the products they represent. WeTransfer Ultimate lets you add a custom background image and a tailored description to each individual transfer, so campaign photography, product shots, and lookbook files arrive with your brand identity built into the download page itself.
Your transfers, personalized
Retail teams share product imagery at every stage of the season, from early creative reviews and buyer presentations to final campaign assets and e-commerce shoot deliveries, and a generic download link undersells the work inside it. Per-transfer customization on WeTransfer Ultimate gives each image handoff its own visual wrapper and a written note specific to that delivery, whether you are sending spring lookbook photography to a wholesale buyer or packaging campaign stills for a retail partner. Every image file arrives exactly as it left your studio, with no compression, no re-encoding, and no resolution loss, so hero shots and lifestyle imagery stay pixel-perfect from capture to client. Retailers can lock sensitive pre-launch assets behind a password, restrict access to specific recipient email addresses, or apply both at once to keep seasonal imagery out of the wrong hands before a collection goes live. Recipients preview images directly in the browser, leave comments on individual files, and download only what they need, all without creating an account.
Our features are designed to minimize how much of your data we — or anyone else — can access, so you can keep what's yours, yours.
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Give people simple tools, and they'll do extraordinary things. Ultra-fast file transfers, built-in customization, easier team collaboration. That's the magic of WeTransfer.

Move your ideas forward
Share content with a unique link, give anyone a free pass to send you 200 GB files, and stay in control of transfers — even after you hit send.

Collaboration tools for teams of all sizes
With tools designed to enhance collaboration, get everyone in your team talking and moving as one, without disrupting their workflow.

Share with confidence and security
From password protection to file encryption, WeTransfer has all the built-in security features you need to safeguard your work.
All your questions answered.
Per-transfer customization on WeTransfer Ultimate works at the individual transfer level, not account-wide. When uploading, you can set a distinct background image and write a description specific to that delivery, so a buyer presentation gets different treatment from a campaign asset drop or an e-commerce shoot. This is separate from your branded WeTransfer page, which applies to your account as a whole.
No. WeTransfer sends files in their original format with no compression, re-encoding, or resolution changes applied. High-resolution product shots, 4K campaign imagery, and large RAW files all arrive exactly as they left your camera or retouching workflow. What you upload is precisely what your retail buyer or agency partner downloads.
Yes. Recipients can open the transfer link in any browser and preview images directly on the page, without downloading anything first and without creating a WeTransfer account. They can browse individual files, leave comments on specific shots, and download only the images they want, which is useful when sharing large seasonal shoots where a buyer may only need a selection.
WeTransfer gives you a couple of ways to control access before a collection or campaign goes public. You can restrict the transfer to a specific list of email addresses, so only named contacts can open it after verifying their identity. You can also add a password on top of that for an extra layer of protection. Both options are available on all plans and can be set before sending or adjusted afterward from your Transfers panel.
If you share the transfer as a link, there is no recipient cap, so you can distribute it to as many buyers, stylists, or agency contacts as you need. If you send it as an email transfer through WeTransfer, paid plans including Ultimate support up to 50 recipients per transfer. For broader distribution, copying and sharing the link directly is the simplest approach.