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On 21st September 2016 WeTransfer and Adfactor hosted "WeTalkAdvertising - Outside the Box". An inspiring event for creative and media agencies held on the waterside at MediaMatic, Amsterdam. Though it was a small and intimate setting, a good crowd gathered to enjoy great talks by Yoni Bloch, Iain Tait and Nalden. This page exists to give you a quick impression of the event, and also give you the full details on the creative challenge we presented to our guests.

THE CHALLENGE

This Challenge is now open to every creative agency or brand in the Netherlands, so if you're not already working on your idea, join the fun!

WeTransfer is giving away a free €15.000 advertising campaign to the most creative idea submitted before 21st October. Click enter challenge below and read the full guidelines for entry.

Additionally, we would like to extend our help to anyone with questions about our platform or advertising on it. If you would like us to come by your agency, or if you want to come by our studio for a chat and a look around. Please mail us at wetalkadvertising@wetransfer.com

DISCOVER EVENT
ENTER CHALLENGE
Iain Tait

As co-founder of Poke London, ECD of Google Creative Lab, and now with Wieden + Kennedy, Iain has an incredible track record of producing engaging and boundary-pushing work for clients like Arcade Fire, Nike, Coca-Cola and Old Spice (for whom he worked on the much-lauded Responses campaign).

He shed light on the current challenges the creative industry is facing in the ever expanding digital realm.

Yoni Bloch

One-time musician Yoni Bloch is now one of the leading figures in the interactive video world. Through his own projects and as CEO of Interlude.fm, Yoni´s restless creative drive has been responsible for some of the best and brightest work in his field.

Using examples of the work that has defined his career and built his reputation, Yoni talked us through how he does what he does with honesty, humour and a few surprises.

SEE EVENT PHOTOS
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THE CHALLENGE

You´ve seen what can be done and has been done before. It´s up to you to take it one step further. Combine the forces of agency and client and create a new, challenging and unique experience to run on WeTransfer.

Send us your idea submission before the 21st of October 2016, after which they will be judged for inspirational value, and creativity by Yoni Bloch (Interlude.fm), Iain Tait (Wieden+Kennedy London), Rob Alderson (WeTransfer) and Phil Fox (Adfactor). The best idea wins a €15.000 campaign budget to run on WeTransfer during Q4 2016 and the runner-up will receive a 50% discounted CPM on a spend of €15.000.

Please submit your entries as a storyboard with a short description to wetalkadvertising@wetransfer.com

SUBMIT ENTRY