LONDON - 26 October, 2023 - WePresent, the content arm of WeTransfer, launches a fly-on-the-wall documentary podcast and Tiktok series called ‘Drop School’. The new series explores whether hype can be taught, and if so what the key ingredients are to generate desirability in networked culture today.
‘Drop School’ follows an emerging fashion designer in London called Jordy as he prepares to drop his very first product - a pair of military-inspired trousers with a flared silhouette. To help him navigate the fashion world, WePresent has sent him to ‘Drop School’ where over an eight-week period, stylists, brand managers, community managers, entrepreneurs, factory owners, and more advise him how to launch his new brand, ‘Recall Project’.
From concept to launch, ‘Drop School’ documents the process behind creating your brand and the reality for creators when dropping their first product. The masterclasses featured in the documentary series cover how to design a great logo, manage global manufacturing, produce a stand-out campaign video and even scale your brand without selling out, with the consultants sharing their stories and wisdom along the way.
The series - launched as a podcast today with supporting video content on WePresent’s Tiktok - culminates in a drop event in London where he must launch his product to the fashion community. The event takes place today, will be documented and launched as an additional episode in the series on 9 November, 2023.
‘Drop School’ is brought to you by WePresent, the arts platform of WeTransfer and is produced by Curly Media.
WePresent
WePresent is WeTransfer’s arts platform, acting as the company’s cultural torchbearer to a monthly audience of approximately 3 million in 190 countries. Collaborating with emerging young talent to renowned artists such as Marina Abramović, Riz Ahmed, FKA twigs or David Sedaris, WePresent showcases the best in art, photography, film, music, literature and more, championing diversity in everything it does. The platform’s commissions range from editorial features to films, illustrations, photography series, events, and exhibitions, with an aim to offer a fresh take on the magic and mystery of creative ideas. WePresent were the commissioners and Executive Producers of the acclaimed short film “The Long Goodbye” by actor and musician Riz Ahmed and director Aneil Karia, which won an Oscar in 2022 for Best Live Action Short Film.
About WeTransfer
WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 80 million monthly active users in 190 countries. As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes. Last year, WeTransfer also launched its Supporting Act Foundation to support emerging creative talent through arts education, grants, and an annual prize.
Recall Project
At Recall Project, we embark on a mission to breathe new life into classic military garments, infusing them with new silhouettes and a distinctive Jordy twist. Our brand is all about empowering individuals to radiate confidence while wearing our unique creations. Recall Project represents the fusion of timeless military aesthetics with a modern sensibility, resulting in clothing that tells a story with innovation. We invite you to join us on this journey and embrace Recall Project - love Jordy!
Curly Media
curly media is a digital production company making content that provokes and influences youth culture.