WePresent launches Drop School
A fly-on-the-wall documentary series exploring hype culture through a young designer’s ‘drop’
LONDON - 26 October, 2023 - WePresent, the content arm of WeTransfer, launches a fly-on-the-wall documentary podcast and Tiktok series called ‘Drop School’. The new series explores whether hype can be taught, and if so what the key ingredients are to generate desirability in networked culture today.
‘Drop School’ follows an emerging fashion designer in London called Jordy as he prepares to drop his very first product - a pair of military-inspired trousers with a flared silhouette. To help him navigate the fashion world, WePresent has sent him to ‘Drop School’ where over an eight-week period, stylists, brand managers, community managers, entrepreneurs, factory owners, and more advise him how to launch his new brand, ‘Recall Project’.
From concept to launch, ‘Drop School’ documents the process behind creating your brand and the reality for creators when dropping their first product. The masterclasses featured in the documentary series cover how to design a great logo, manage global manufacturing, produce a stand-out campaign video and even scale your brand without selling out, with the consultants sharing their stories and wisdom along the way.
The series - launched as a podcast today with supporting video content on WePresent’s Tiktok - culminates in a drop event in London where he must launch his product to the fashion community. The event takes place today, will be documented and launched as an additional episode in the series on 9 November, 2023.
‘Drop School’ is brought to you by WePresent, the arts platform of WeTransfer and is produced by Curly Media.
WePresent
WePresent is WeTransfer’s arts platform, acting as the company’s cultural torchbearer to a monthly audience of approximately 3 million in 190 countries. Collaborating with emerging young talent to renowned artists such as Marina Abramović, Riz Ahmed, FKA twigs or David Sedaris, WePresent showcases the best in art, photography, film, music, literature and more, championing diversity in everything it does. The platform’s commissions range from editorial features to films, illustrations, photography series, events, and exhibitions, with an aim to offer a fresh take on the magic and mystery of creative ideas. WePresent were the commissioners and Executive Producers of the acclaimed short film “The Long Goodbye” by actor and musician Riz Ahmed and director Aneil Karia, which won an Oscar in 2022 for Best Live Action Short Film.
About WeTransfer
WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 80 million monthly active users in 190 countries. As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes. Last year, WeTransfer also launched its Supporting Act Foundation to support emerging creative talent through arts education, grants, and an annual prize.
Recall Project
At Recall Project, we embark on a mission to breathe new life into classic military garments, infusing them with new silhouettes and a distinctive Jordy twist. Our brand is all about empowering individuals to radiate confidence while wearing our unique creations. Recall Project represents the fusion of timeless military aesthetics with a modern sensibility, resulting in clothing that tells a story with innovation. We invite you to join us on this journey and embrace Recall Project - love Jordy!
Curly Media
curly media is a digital production company making content that provokes and influences youth culture.
Related articles
Olafur Eliasson and CIRCA debut original digital art exclusively on WeTransferThe digital commission is live now until the end of 2024 on WeTransfer platform, accompanying physical works on iconic advertising billboards at London’s Piccadilly Lights, K-Pop Square in Seoul, Kurfürstendamm in Berlin, and New York's Times Square
WeTransfer’s Supporting Act Foundation unveils champions of change for 2024WeTransfer’s Supporting Act Foundation proudly announces its latest donation of €800,000 to 32 emerging artists and community-focused initiatives selected by its independent jury.
Bending Spoons acquires WeTransferWeTransfer joins the Bending Spoons portfolio of digital businesses
WeTransfer partners with Olafur Eliasson to celebrate increasing B Corp scoreWeTransfer’s latest B Corp score improved by 26% since 2020, with notable strides in reducing server emissions, enhancing security and giving more than €1 million to underrepresented artists
Behind the scenes with WeTransfer and Tribeca FestivalWhy we partnered with the iconic film festival for our latest short film launch
WeTransfer launches partner benefits to help subscribers access more creative tools and resourcesThe new program launches with nine exclusive offers from leading creative platforms including MUBI, Adobe, SoundCloud and Skillshare among others
WeTransfer Announces New Animated Short Film The Brown DogThe Steve Buscemi-produced animated short, co-directed by Nadia Hallgren and Jamie-James Medina and starring the late Michael K. Williams, will premiere at the 2024 Tribeca Film Festival
WeTransfer’s Supporting Act Foundation announces its 2024 Open Call for grantsExpanding its mission to create opportunities for underrepresented voices in the arts, The Supporting Act Foundation is doubling its funding for artist-led non-profits.
WeTransfer unveils payments to help creatives earn moneyIntegrated payments to roll out globally in 190 countries, following a successful test in North America and Canada
WeTransfer launches Networked Worlds memoFinal memo in Networked Culture trilogy explores ‘worlding’ as a creative strategy in the 21st century
WePresent and Seb Emina present Wild Memory RadioThe audiovisual experience captures memories of creative enlightenment, recorded by artists including Laurie Anderson, Rick Owens and Gilbert & George
WeTransfer and Arroz & Fun present The Day I Met BjörkAn exhibition and exclusive zine of photographs by Spike Jonze, curated by Humberto Leon
WeTransfer names Dara Nasr to scale and lead global advertising businessWeTransfer, the most creative platform for sharing ideas, announces the appointment of Dara Nasr to lead advertising strategy across established hubs in Europe and North America, as well as emerging markets.
€400k for underfunded artists and organisations with a social visionWeTransfer's Supporting Act Foundation continues 'no strings attached' vision for arts funding with second funding round
WePresent announces ‘We Move in Circles’ exhibition with guest curator Russell Tovey remembering artists lost to AIDSThe new exhibition includes: - ‘Life is Excellent’, a new documentary presented by Russell Tovey and WePresent, honoring the legacy of artist David Robilliard - A rare showcase of HIV/AIDS activism through vintage T-Shirts from the era
WeTransfer and Matty Matheson partner for ‘Cookin’ Somethin’ for College’A first-of-its-kind free digital cookbook
Letter from CEO of WeTransferToday, our CEO shared changes to WeTransfer business and outlined the implications for employees. Below is an overview of these changes.
WeTransfer launches Networked Reality memoThe new memo shares insights from creators about making money online while staying true to their creativity
WeTransfer and Barbican launch Julianknxx 'Chorus in Rememory of Flight'The exhibition has been co-commissioned by the Barbican and WePresent by WeTransfer in partnership with Calouste Gulbenkian Foundation, with support from 180 Studios and De Singel.
WeTransfer celebrates creativity by releasing limited edition artwork with French illustrator Malika FavreThe original artwork is a first peek at a capsule collection developed with furniture designer Alice Roux, featuring drawings of geometric birds;
WeTransfer’s Supporting Act Foundation promises strings-free funding to emerging artists and community-driven initiativesCreative Bursaries are granted to undergraduate students (18+), offering 10 bursaries of €10,000, paid as monthly instalments of €1,000 (December 2023– September 2024).
WeTransfer celebrates three years as a BCorp with free to download 'Works of Heart' coloring bookWeTransfer, a leading provider of creative productivity tools, marks its three year anniversary as a certified B Corporation with the launch of a coloring book.
WeTransfer: What we've been up to in '22We started this year by launching WeTransfer Premium to simplify the creative process
JUNGLE and WeTransfer drop first-of-its-kind interactive music video for new single ‘Back on 74’As part of the video experience, fans have a chance to win one of the 100 plus tickets to JUNGLE’s upcoming tour. The tickets are hidden in the JUNGLE artworks featured in the music video and are downloadable for free.
Outernet London unveils public digital arts collaboration with WeTransferOuternet London, the major new immersive media and culture district launching this summer today announces a creative partnership with WeTransfer.
WeTransfer launches BLUE NOW in collaboration with Russell ToveyCommissioned by in-house arts platform WePresent, the hybrid digital and physical experience pays tribute to 'Blue' by Derek Jarman 30 years after its completion
WeTransfer launches innovative new brand campaign ft. Jungle‘Think It. Make It. Move It.’ explores turning ideas from concept to reality via first-of-its-kind partnership
WeTransfer announces guest curatorship with Russell ToveyTovey collaborates with WePresent, the arts platform of WeTransfer, on a series of commissions that spotlight the works of LGBTQIA+ artists, including the Oscar-winning platform’s first feature-length documentary
WeTransfer’s Supporting Act Foundation announces recipients of its inaugural grantsGrants and bursaries worth a total of €600,000 are being donated by The Supporting Act Foundation to 26 emerging artists, artist-led initiatives, and grassroots arts organizations
WeTransfer bolsters product innovation and tech infrastructure with a dual senior leadership appointmentDamon Dean hired as Chief Product Officer, formerly of DocuSign; ex-Microsoft Dan Conti promoted to Chief Technology Officer – both based in the US