Influence Podcast, Season 2 Sex. Cannabis. Pandemics. Gaga.
Keeping up with the weird and wonderful world of advertising
The advertising world is changing (again), and the Influence podcast is here to help you keep up.
Much like The Dark Knight gets deeper and, well, darker than Batman Begins, Season 2 of Influence dives further into the depths of advertising – the good, the bad and the ugly.
Where Season 1 took us on a journey through the history of advertising and the events that have shaped the industry today, Season 2 is about looking ahead. We talk to visionaries like Cindy Gallop, Troy Carter, Rana El-Kaliouby and Matthew Freud about the people, the technology and the ideas that are catapulting the industry into the future – for better or worse.
Listen to the Influence Season 2 Trailer
Listen to Episode 1 with Cindy Gallop on getting what you want - inside and outside the boardroom
Listen to episode 2 with Karan Wadhera on investing in cannabis and working with Snoop
Listen to episode 3 with Rana el Kaliouby on what makes us human (and how brands can cash in on it)
Andrew Simon, Grist & Brentin Mock, CityLab discuss the sheer complexity of existing as a black man in America today.
Show notes including additional educational material can be found here.
Listen to episode 4 with Matthew Freud on rebrands, relations and bad reputations
Listen to episode 5 with Yancey Strickler, the co-founder of Kickstarter on what advertising can’t buy
Listen to episode 6 with Quynh Mai on marketing to Gen Z and Kanye’s creative drive
Listen to episode 7 with Sara DeCou on Miquela, the computer-generated influencer that captivated the internet
Listen to the final episode with Troy Carter on fresh starts, the Fresh Prince and the future of music
About Season 2 of Influence Podcast
The majority of this season has been recorded from lockdown, as a global pandemic upends lives and livelihoods of people everywhere. And we get some great takeaways (both knowledge- and food-wise – but that’s for another podcast) about how business and creativity can thrive when times get tough.
In fact, hearing the challenges my guests faced while working on, what are now, some of the world’s most successful campaigns, I feel – dare I say – optimistic about creativity in the aftermath of COVID-19.
Advertising, marketing, endorsement, influence, placement, sponsorship – or whatever we want to call “sales,” will never go away, but I hope the industry will hit refresh and we’ll see a creative renaissance – rather than the dystopian data mining of the previous decade.
It’s been a breath of fresh air for me to be able to venture out to a remote studio and speak at length to fascinating folks about fascinating trends – from music and cannabis to PR and VR. So join me on a journey of discovery and learning about what’s happening today but, more importantly, where things are going.