WeTransfer and Matty Matheson partner for ‘Cookin’ Somethin’ for College’
A first-of-its-kind free digital cookbook
NEW YORK - 29 October, 2023 - Canadian chef, restaurateur, executive producer Matty Matheson, famous for his role in the Golden Globe and EMMY-nominated series ‘The Bear’ has collaborated with WeTransfer to release an exclusive digital cookbook titled ‘Cookin' Somethin' for College.’
Intended for students and the wider public to improve their cooking skills –whether a novice, or experienced chef – the collection of twelve original yet straightforward recipes is available globally for free now at MattyMatheson.WeTransfer.com
Included are easy to make staples with a creative twist like the Ultimate Breakfast Sandwich, Peanut Butter Instant Noodles, B.B.Q Chicken Enchiladas, and more.
- This initiative represents a fresh approach by WeTransfer to achieve greater awareness for its file transferring services as a distribution platform for creators and its focus on championing creativity on a global scale. The platform has allocated 30% of its advertising inventory to support creatives and donates 1% of its revenue to emerging artists through The Supporting Act Foundation. - To accompany the cookbook, Matty will demonstrate how to cook 4 of the dishes in the 12-episode original series entitled ‘Cookin Somethin’’ which will be available to view on Matty Matheson’s YouTube channel (1.29M Subscribers).
- For this creative endeavor, WeTransfer gave Matty full creative control on the storytelling content, while acting as a platform for his community to watch and own his recipes for free.
- Matty Matheson worked closely with the creator age media company, Made in Network, to conceptualize and produce the book, as well as all content supporting the launch.
About WeTransfer
WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 80 million monthly active users in 190 countries. As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes. Last year, WeTransfer also launched its Supporting Act Foundation to support emerging creative talent through arts education, grants, and an annual prize.
About Matty Matheson
Internationally recognized chef and personality Matty Matheson has been breaking barriers since his cooking debut. His expansive career has brought many opportunities to the chef, restaurateur, two-time New York Times best-selling author (Matty Matheson: A Cookbook and Home Style Cookery), executive producer and television personality. Matty's presence in culture has grown exponentially in recent years as he's developed a number of companies outside the half a dozen restaurants he owns and operates; from his made in Canada workwear apparel brand Rosa Rugosa, to his home goods brand Matheson Cookware and food product brand Matheson Food Company, to his role as an executive producer and actor in the hit TV show The Bear (that recently received 13 Emmy nominations for its second season), Matty has brought his unique personality to the world in a variety of ways with no plans of slowing down any time soon.
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