Celebrating creative resilience with Samsung

Goal
Product launch
Industry
Consumer electronics
Month
September
Year
2020

They say a picture is worth a thousand words. So when Samsung wanted to reach creative freelancers to launch its new Galaxy Note20 Ultra 5G, we commissioned three top-tier US photographers to show the world exactly what the device could do.

We worked together with Samsung to show how obstacles to the creative process, such as COVID-19, can be overcome with new ways of thinking and the right set of tools. Because when things just work, you have more time for what matters—your ideas.

The brand

Galaxy Note20 Ultra 5G is designed to optimize productivity and deliver a top-tier experience for creative professionals. With phenomenal video and photo quality, its capability for visual excellence makes it the perfect companion for creatives and photographers on the go. And Samsung knew just the place to reach this audience.

Over 75% of wetransfer.com’s 70 million monthly visitors identify as creatives. A partnership with WeTransfer meant not only placing the device on the internet’s biggest billboard, but also partnering with creatives themselves—so they could see what Galaxy Note20 Ultra 5G is truly capable of.

The creative

Samsung wanted to demonstrate how its device can aid artists in their creative process. So we commissioned three top-tier US photographers to create three visual projects with nothing but a phone in-hand and a one-word brief: Reflections.

The projects were published on WePresent, WeTransfer’s storytelling platform, alongside interviews with each photographer and behind-the-scenes content of the device in-use. We ran three beautiful wallpapers on wetransfer.com, and the full series was featured in WePresent’s monthly newsletter—which goes out to over 400,000 subscribers.

The results

  • The campaign in its entirety exceeded our benchmark for clicks by an impressive 153%

  • The wallpapers running on wetransfer.com saw a click-through rate (CTR) of more than 1.7 times the industry average

  • AdWeek picked up the campaign and published an exclusive piece about the WeTransfer x Samsung partnership and the incredible work of the photographers

  • People spent an average of two-minutes on each WePresent page, sitting comfortably above average dwell time